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Everyone has their personal go-to store for bargains on everyday items. Target has always offered a wide variety of items at reasonable prices. But now, Target is launching a new store brand, Dealworthy, which features ultra-low prices — starting at less than $1.
The Dealworthy budget-brand will include about 400 items in categories like:
- everyday essentials
- health & beauty products
- items for your home
- electronics
- apparel and accessories
Prices: Most items are less than $10, and many are $1 or less.
This strategy effectively allows Target to compete with stores like Dollar Tree — which recently raised prices from one dollar to $1.25 because of inflation.
A press release suggests that the Dealworthy brand will allow you to save money on products like underwear and socks, laundry detergent, toothbrushes, phone charging cords, paper towels, dental floss, and more everyday items.
In electronics, some items, like phone cases, will be priced 50% lower than other brands sold at Target.
The first Dealworthy products are arriving now, in February of 2024, in stores and on Target.com.
Then, new Dealworthy products will be introduced throughout 2024 and into early 2025.
“With the introduction of our newest owned brand, dealworthy, consumers can shop hundreds of everyday basics at incredibly low prices, without sacrificing quality for the price,” said Rick Gomez, executive vice president of Target, in a press statement.
How to shop for Dealworthy products
You can shop for Dealworthy branded products in stores and on Target.com, or with the retailer’s fast and free services, including Drive Up and Order Pickup, in as soon as two hours with no minimum purchase and no membership fee required.
You can also get products delivered to your doorstep through Target’s same-day delivery with Shipt in as soon as an hour.
Look for the Dealworthy logo when you shop. Photo courtesy of Target.
Did you know Target’s own brands are satisfaction guaranteed?
If you are not satisfied with any Target-owned brand item, you can return it within one year, just by presenting the receipt for an exchange or a refund. (See the list of Target-owned brands, below — and start tucking away all of your receipts!)
You can see the Target Owned Promise online.
Target Owned Brands
Learn more about all of Target’s brands here, including the following:
- Auden
- AVA & VIV
- Boots & Barkley
- Brightroom
- Bullseye’s Playground
- Casaluna
- Cat & Jack
- Cloud Island
- Colsie
- dealworthy
- Embark
- Everspring
- Favorite Day
- Figmint
- Future Collective
- Good & Gather
- Goodfellow & Co.
- Hearth & Hand with Magnolia
- Hey Day
- Hyde & EEK! Boutique
- JoyLab
- Kindfull
- Knox Rose
- Kona Sol
- Made By Design
- Market Pantry
- Mondo Llama
- More Than Magic
- Opalhouse
- Open Story
- Original Use
- Pillowfort
- Room Essential
- Shade & Shore
- Smartly
- Smith & Hawken
- Sonia Kashuk
- Spritz
- Sun Above
- Sun Squad
- Threshold
- Universal Thread
- up&up
- Wild Fable
- Wondershop
- Xhilaration
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Photo courtesy of Target
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